Is your business lost in a crowded marketplace? You may be overlooking something that could differentiate your business from all those other competitors: YOU. Personal branding can be a powerful marketing strategy for small businesses, allowing an... (Read More)

One of the basic tenets of running a website these days is ensure that your Search Engine Optimization (SEO) house is in order. A simple Google search on SEO will provide tons of stories and testimonials from companies who swear it brings in more... (Read More)

Editing photos for social media posts can be fun and empowering or a total time-sucking drag, depending on how good you already are at it and how much you enjoy it compared to other social media marketing tasks competing for your attention. If... (Read More)

Here's a fun game to play. Hop on to Google and let it try to guess what you're searching for. The results can either be hilarious, disturbing or a little bit of both. In the spirit of this game, we decided to see if it had any practical... (Read More)

Did you know that 88 percent of businesses consider video a vital part of the online marketing strategy? And, with high quality 4K video being simple and cheap to produce with either a smartphone or DSLR camera, there's no reason for you to be a... (Read More)

What’s the secret to building your own business? The short answer is there is no magic bullet. Rather success (or failure) hinges on numerous factors. You’ve done your homework, evaluated your own strengths and weaknesses and found the... (Read More)

What if you could give your SEO a boost, reach new audiences and expand your authority – all at once, using something you already have? That’s the power of repurposing your content. Content creation takes time. Because time is always a... (Read More)

What comes to mind when you hear the term "Millennial?" This generation is not widely understood by marketers, who often use this demographic label a bit too liberally. Millennials were born between 1981 and 1996, while Gen Z is a younger bunch. The... (Read More)

After many months/years of blogging about the same general industry, products and/or services, you may find yourself running out of new ideas for your blog. This happens to countless bloggers — individuals and companies alike — so you're... (Read More)