What comes to mind when you hear the term "Millennial?" This generation is not widely understood by marketers, who often use this demographic label a bit too liberally. Millennials were born between 1981 and 1996, while Gen Z is a younger bunch. The... (Read More)

After many months/years of blogging about the same general industry, products and/or services, you may find yourself running out of new ideas for your blog. This happens to countless bloggers — individuals and companies alike — so you're... (Read More)

Here's a bold prediction. Even if you stumble across this post in the year 2040, it's likely SEO will still be a deciding factor in your company's success. Sure, the world will look like a different place, but the ability to put content related to... (Read More)

The marketing world is spinning around social media these days, with more than 2 million businesses in the United States lighting up channels such as Facebook and LinkedIn to reach prospective customers. So what of websites? Was that a trend of... (Read More)

When was the last time you reviewed your social media strategy? Do you even have a strategy? Or have you been posting just to post, inconsistently, without any sort of plan? All good marketing starts with a plan. If you don't have one, you... (Read More)

Social media is everywhere - its ubiquitous use now touches nearly every facet of human life. In the healthcare industry specifically, users of social media must always be aware of the fine line between proper and improper information... (Read More)

Do businesses really need a blog? It's a lot of work, right? And there are so many other things you could be doing to bring revenue into the business. Do blogs matter? Are they worth the time that it takes to write 400 words for some unknown... (Read More)

There are millions of company pages on LinkedIn, so if your brand isn't already active on LinkedIn, now is the time to get started. It costs nothing to start a company page and there are countless benefits to doing so: greater digital footprint (and... (Read More)

When individuals and brands first begin blogging, they often start out with a grand plan for scheduling well-researched content with clearly established goals and deadlines for each piece. Then — of course — life gets in the way and the idea of... (Read More)