User experience is the name of the game. It's the big thing for web-friendly endeavors and is often the difference between success and failure. So what is it? User experience, or UX, is kind of self-explanatory. Simply put, it gets to the... (Read More)

Your website is no different from your car, your house or your business: it needs the occasional bit of spring cleaning to keep it fresh, functional and serving you the way you want it to. After some time it can get cluttered and difficult to use if... (Read More)

While it's wonderful that websites exist to bring awareness to your product or service to the more than 20 million shoppers currently online, there is a downside: there's lots of competition out there. Which means your website may be getting lost in... (Read More)

First and foremost, when you design (or redesign) a website, you should be satisfied with the results. Part of making this happen requires a healthy back-and-forth with your web designer, and this means offering good, reasonable and constructive... (Read More)

Real-life experiences matter, especially in today's social media-driven world where one good experience can make your business and one bad experience can break it. Simply put, people trust recommendations from friends and family more than they trust... (Read More)

Whether you're in your 20s or your 50s, crafting social media posts and other marketing messages for a Generation Z audience can be pretty complicated. As the first generation born and raised during the height of the Internet's popularity (whereas... (Read More)

Comprising of 25 percent of the U.S. population, Generation Z is the country’s first all digital-native group. Gen Z is the generation born between the mid-'90s and 2010. So how are brands catering to this audience? Quality... (Read More)

If there's one trend that has dominated the later part of the decade, it's the rise and prevalence of social media influencers. If you're not familiar with them, influencers are people who curate online personas and develop a significant fan... (Read More)

Do you remember the last time you experienced a moment when your social media and in-person networks came together? It could have been at a trade show or just a chance meeting in a coffee shop. Either way, it's pretty cool when these two worlds... (Read More)