Brand is king in the digital era. We interact with brands on social media, search algorithms match us with brands they believe we'll buy, and on the most intimate level, some of us are encouraged to come up with a "personal brand" to further our... (Read More)
You’ve likely heard the term digital transformation. Perhaps you hear it along with the phrase digital disruption. We often call the first to succeed with a big transformation in an industry, the disruptor. It may come from a small startup or from... (Read More)
We're all familiar with the influence digital communications have in the marketing and advertising world. Say "digital" and what age group comes to mind?
If you're like most people, you'd envision a young adult or teen wearing AirPods and... (Read More)
If you’re looking for a powerful marketing strategy that’s easy to do, look no further than personalization. Tailoring your messaging to individuals makes you very appealing to customers.
Here are three ways to do it.
First, personalize... (Read More)
Let's say you sell garden supplies. When is the time to increase your SEO marketing efforts? If you said summer, that's not exactly the right answer. In fact, you should probably begin your efforts well before the planting season, say late... (Read More)
So, let's say you have a decent chunk of followers on Facebook, but your posts continue to experience little to no engagement. If you're wondering why you have hundreds or thousands of followers but only get a couple likes and maybe one comment on... (Read More)
Have you ever heard of the concept of split testing? Sometimes it's called "A/B testing. Either way, the idea is simple: you take two versions of a marketing element and test them both to see which one performs better. This powerful technique has... (Read More)
Mobile optimization is a huge part of digital strategy.
You've certainly heard about this idea before, probably with some eye-catching statistics to back it up. When it comes to shopping, Google reports that consumers spend more than 15 hours per... (Read More)
What can a professional web designer do for you? First of all, they can help you stay competitive. Look at your competitors' websites and if you're quietly impressed by what you see, it probably means it's time for a site refresh.
You have a... (Read More)