Social media is a valuable marketing tool that should be used by all businesses, and franchises are no exception. In today's world, it's more important than ever to have a strong online presence and social media is the best way to get your business... (Read More)

When was the last time you reviewed your social media strategy? Do you even have a strategy? Or have you been posting just to post, inconsistently, without any sort of plan? All good marketing starts with a plan. If you don't have one, you... (Read More)

Bloggers should always be thinking of new ways to make their content more compelling to their readers, and one great way to do that is by using a list-based blog. Lists are popular with readers, and they're also good for marketers. Find out in this... (Read More)

The best time to post on social media is a topic of much debate. Some people say that the best time to post is early in the morning while others say it doesn't matter. It turns out that there are a few different factors involved in determining which... (Read More)

Let's see if any of this sounds familiar: your content team has just written the most amazing blog post. It's been published on your site and promoted via social media. But, alas, nobody is reading your blog post. | If this has happened to you... (Read More)

Did you know that 88 percent of businesses consider video a vital part of the online marketing strategy? And, with high-quality video being simple and cheap to produce with either a smartphone or camera, there's no reason for you to be a part of the... (Read More)

Social media requires a range of skills: writing, SEO, analytics, project management and image creation. Of all of these, writing is really the key to social media success. Great copy is what sparks dialogue, inspires sharing and drives... (Read More)

Social media success comes from trial and error. When you first start marketing on social media, you may not know what platforms your customers are using or which channels work best for your business. So, you try it all. This can lead to a... (Read More)

Does your business have a quality and mobile-friendly online presence with clear online branding? It all starts with a great website, and many companies still don't have one. Often times the skeleton of a website — or a semi-functional site — is... (Read More)