Social media is everywhere - its ubiquitous use now touches nearly every facet of human life. In the healthcare industry specifically, users of social media must always be aware of the fine line between proper and improper information... (Read More)

What’s the secret to building your own business? The short answer is there is no magic bullet. Rather success (or failure) hinges on numerous factors. You’ve done your homework, evaluated your own strengths and weaknesses and found the... (Read More)

What if you could give your SEO a boost, reach new audiences and expand your authority – all at once, using something you already have? That’s the power of repurposing your content. Content creation takes time. Because time is always a... (Read More)

What comes to mind when you hear the term "Millennial?" This generation is not widely understood by marketers, who often use this demographic label a bit too liberally. Millennials were born between 1981 and 1996, while Gen Z is a younger bunch. The... (Read More)

Come on, do businesses really need a blog? It's a lot of work, right? And there are so many other things you could be doing to bring revenue into the business. Do blogs matter? Are they worth the time that it takes to write 400 words for some... (Read More)

After many months/years of blogging about the same general industry, products and/or services, you may find yourself running out of new ideas for your blog. This happens to countless bloggers — individuals and companies alike — so you're... (Read More)

Here's a bold prediction. Even if you stumble across this post in the year 2040, it's likely SEO will still be a deciding factor in your company's success. Sure, the world will look like a different place, but the ability to put content related to... (Read More)

The marketing world is spinning around social media these days, with more than 2 million businesses in the United States lighting up channels such as Facebook and LinkedIn to reach prospective customers. So what of websites? Was that a trend of... (Read More)

When was the last time you reviewed your social media strategy? Do you even have a strategy? Or have you been posting just to post, inconsistently, without any sort of plan? All good marketing starts with a plan. If you don't have one, you... (Read More)