Let's say you sell garden supplies. When is the time to increase your SEO marketing efforts? If you said summer, that's not exactly the right answer. In fact, you should probably begin your efforts well before the planting season, say late... (Read More)

So, let's say you have a decent chunk of followers on Facebook, but your posts continue to experience little to no engagement. If you're wondering why you have hundreds or thousands of followers but only get a couple likes and maybe one comment on... (Read More)

Have you ever heard of the concept of split testing? Sometimes it's called "A/B testing. Either way, the idea is simple: you take two versions of a marketing element and test them both to see which one performs better. This powerful technique has... (Read More)

Mobile optimization is a huge part of digital strategy. You've certainly heard about this idea before, probably with some eye-catching statistics to back it up. When it comes to shopping, Google reports that consumers spend more than 15 hours per... (Read More)

What can a professional web designer do for you? First of all, they can help you stay competitive. Look at your competitors' websites and if you're quietly impressed by what you see, it probably means it's time for a site refresh. You have a... (Read More)

It's no longer enough to simply have a ton of followers on your brand's social media channels; you need authentic and consistent engagement to get the most value out of your social media marketing campaigns. After all, engagement rates are one of... (Read More)

Is your business lost in a crowded marketplace? You may be overlooking something that could differentiate your business from all those other competitors: YOU. Personal branding can be a powerful marketing strategy for small businesses, allowing an... (Read More)

One of the basic tenets of running a website these days is ensure that your Search Engine Optimization (SEO) house is in order. A simple Google search on SEO will provide tons of stories and testimonials from companies who swear it brings in more... (Read More)

Editing photos for social media posts can be fun and empowering or a total time-sucking drag, depending on how good you already are at it and how much you enjoy it compared to other social media marketing tasks competing for your attention. If... (Read More)