With only 140 characters or a couple lines of text, getting a social media post perfect is important. It can be tempting to throw something together and forget about it. Sadly, this tends to be too many people’s social media strategy, and it’s... (Read More)

The success of social media campaigns depends much more on the audience viewing the ads than the creators of the content. You can be one of the best marketers in the world and still produce a colossal failure of a social media campaign, while some... (Read More)

Did you know that many of the most successful Super Bowl commercials of all time have featured animals? There's a good reason for that. In our pet-centric society, animals have a way of eliciting a positive emotional reaction in people. In fact, a... (Read More)

Social media advertising isn't always fun and games. Sometimes, seemingly out of nowhere, a critic shows up and puts a damper on your post by insulting your brand, cursing, or making some other rude comment that may or may not be related to the post... (Read More)

You see all of the trends and tips out there for online marketing, and you might start to feel overwhelmed. You want to be better at utilizing these tools, but there's time and budget restraints. Why can't you just get a quick checklist to follow... (Read More)

When it comes to advertising on Facebook, diversifying your campaign strategies and objectives will typically produce better outcomes than running the same campaign over and over again with minimal tweaks. While it might seem intuitive to aim for... (Read More)

The Millennial-aged audience is known for being difficult for marketers to reach — to the point where some sources have referred to them as the Hardest-to-Reach Generation. If you're not a Millennial, then some of the hits (such as Wendy's sassy... (Read More)

Do you ever wonder how much work you could get done if you could squeeze a few more minutes into each day? You could probably reach a handful of extra customers, or polish your sales pitch. You might even be able to take that power nap you've been... (Read More)

Research has shown that red is one of the most persuasive colors when it comes to influencing consumer behavior. Among the many studies conducted on the psychology of colors, red has been shown to increase an athlete's chances of winning (compared... (Read More)