Ephemeral content is exploding in popularity right now, but too few brands are taking advantage of this unique, short-term opportunity to get in front of consumers' eyes. If you're wondering what in the world ephemeral content is, it's the... (Read More)

Fear appeals refer to emotionally-provocative forms of communication that psychologically motivate consumers to make purchasing decisions based on perceptions of significant or impending risks to themselves, their loved ones, or their lives. Many... (Read More)

When it comes to planning out a social media campaign, do you have certain desirable outcomes in mind before you launch, or do you simply publish your ads, monitor your metrics along the way, and think about new strategies for improvement once the... (Read More)

Are you experiencing lackluster results from your email marketing campaigns? Here are several reasons why many e-mail marketing efforts fall short — and what you can do to get more people to open and read your e-mails: Your headlines are... (Read More)

You’ve got an event coming up, and you want to fill every seat. How do you throw a champagne event on a beer budget? With social media! Here’s how. Have a unique, event-specific hashtag. The key here is to research it first. You need to... (Read More)

It seems like everyone is hosting contests on social media these days, but some of them are surprisingly ineffective. You'd think users would pounce on any opportunity to get free stuff or recognition, but sometimes, contests fizzle out shortly... (Read More)

Does your brand have what it takes to run a successful social media contest? Be sure to avoid these 4 common mistakes before setting up your next contest: Vague Rules One of the worst things you can do while setting up a contest for your social... (Read More)

An optimal blog marketing strategy involves a mixture of paid and organic advertising. Whether you want to earn revenue from affiliate marketing links or you want to promote other products/services, here are 3 helpful and cost-free ways to attract... (Read More)

With only 140 characters or a couple lines of text, getting a social media post perfect is important. It can be tempting to throw something together and forget about it. Sadly, this tends to be too many people’s social media strategy, and it’s... (Read More)