You've created a quality Facebook page and amassed a large following. Yet your posts continue to experience little to no engagement. It's a common issue. Here are some reasons why — and what you can do about it: Your posts are boring Sorry... (Read More)

According to researcher and author Dr. Robert Cialdini, there are six proven methods of persuasion that can be used to influence others: Reciprocity, scarcity, consistency, authority, likability, and social proof. When it comes to marketing, these... (Read More)

When was the last time you reviewed your social media strategy? Do you even have a strategy? Or have you been posting just to post, inconsistently, without any sort of plan? All good marketing starts with a plan. If you don't have one, you... (Read More)

Online marketing is essential to a profitable and successful business. Online platforms make it easier than ever to sell online and make your business profitable. But with so many businesses out there trying to do the same thing, it's easy to get... (Read More)

What can a professional web designer do for you? First of all, they can help you stay competitive. Look at your competitors' websites and if you're quietly impressed by what you see, it probably means it's time for a site refresh. You have a... (Read More)

Whether you're in your 20s or your 50s, crafting social media posts and other marketing messages for a Generation Z audience can be pretty complicated. As the first generation born and raised during the height of the Internet's popularity (whereas... (Read More)

Keeping your business relevant online can be one of the more challenging and costly ways to attract a new audience, but it's also one of the best and most effective. Transitioning your budget from traditional advertising to new digital platforms and... (Read More)