It seems like everyone is hosting contests on social media these days, but some of them are surprisingly ineffective. You'd think users would pounce on any opportunity to get free stuff or recognition, but sometimes, contests fizzle out shortly... (Read More)

Does your brand have what it takes to run a successful social media contest? Be sure to avoid these 4 common mistakes before setting up your next contest: Vague Rules One of the worst things you can do while setting up a contest for your social... (Read More)

An optimal blog marketing strategy involves a mixture of paid and organic advertising. Whether you want to earn revenue from affiliate marketing links or you want to promote other products/services, here are 3 helpful and cost-free ways to attract... (Read More)

With only 140 characters or a couple lines of text, getting a social media post perfect is important. It can be tempting to throw something together and forget about it. Sadly, this tends to be too many people’s social media strategy, and it’s... (Read More)

The success of social media campaigns depends much more on the audience viewing the ads than the creators of the content. You can be one of the best marketers in the world and still produce a colossal failure of a social media campaign, while some... (Read More)

Did you know that many of the most successful Super Bowl commercials of all time have featured animals? There's a good reason for that. In our pet-centric society, animals have a way of eliciting a positive emotional reaction in people. In fact, a... (Read More)

Social media advertising isn't always fun and games. Sometimes, seemingly out of nowhere, a critic shows up and puts a damper on your post by insulting your brand, cursing, or making some other rude comment that may or may not be related to the post... (Read More)

You see all of the trends and tips out there for online marketing, and you might start to feel overwhelmed. You want to be better at utilizing these tools, but there's time and budget restraints. Why can't you just get a quick checklist to follow... (Read More)

When it comes to advertising on Facebook, diversifying your campaign strategies and objectives will typically produce better outcomes than running the same campaign over and over again with minimal tweaks. While it might seem intuitive to aim for... (Read More)

The Millennial-aged audience is known for being difficult for marketers to reach — to the point where some sources have referred to them as the Hardest-to-Reach Generation. If you're not a Millennial, then some of the hits (such as Wendy's sassy... (Read More)